The first thing to notice is the packaging, its the same concept as the Rouge Allure Lipsticks in that you click the top and the tube pops up. It has a doe foot applicator which holds a good amount of product, I find one application provides enough coverage.
I bought shade #15 Sensible (£26). Its a natural looking pink with a glossy finish.
In terms of formula, the write up is that this is "a gloss for women who love lipstick. A lipstick for women who love gloss". The product is said to combine "lacquered shine with intense colour, maintaining shine and hold for hours on end".
Do I agree, well If you are going to bring out a new formula its needs to offer something different or be an improvement on the other products in the range. I don't find this that dissimilar to the Rouge Allure Extraits (which I assume its replacing). It has the similar gel like texture, smooth application and good pigment and non drying feel. Its perhaps slightly lighter than the Rouge Allure Extraits, though still has the same sticky/tacky feel. I would say that the new Rouge Allure gloss has a very short wear time, which is disappointing considering that was meant to be one of its attributes.
Its not a bad gloss by any means, but I just don't think it offers anything new to the table and I don't think it delivers on its claim of a long wear.
I bought this from Boots.