Matte formula's seem the most difficult to get right as they are often uncomfortable, drying and not smooth. Chanel has sought to produce a matte finish lipstick that is soft,moisturising, weightless and comfortable with a luminous matte finish.
Of the eight shades the majority are quite bold, I went for the most quiet, natural one of course, shade La Distinguee #33 (£23.50).
Its a pigmented peachy/coral pink, unlike a lot of mattes the colour does not look flat, I didn't think a luminous matte finish was possible but apparently so.
The texture of these do have a velvety feel to the touch and apply amazingly smooth for a matte formula.
However, whilst on application the lipstick feels light I do find it clings to my lips and I am very aware of it, whilst I wouldn't say these are drying I wouldn't go so far as to say they feel hydrating/moisturising. So for me the product delivers on pigment and appearance but I'm not overly keen on how it feels on.
They come in the same packaging as the regular Rouge Allure.
I bought this from John Lewis